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Mellor recruits top industry exec to lead Sigma sales

Mellor, the Rochdale-based bus manufacturer has recruited one of the bus industry’s leading sales executives, Richard Matthews, as Head of Sigma Sales.

The new, all-electric, purpose-built Sigma line-up boasts six distinct models, ‘city’ and ‘rural’ specifications, and numerous width and passenger door configurations, representing arguably the largest range of low-floor Battery Electric Vehicle (BEV) buses from any manufacturer in Europe.

Mellor continues its mandate to produce size- and cost-appropriate vehicles, with Sigma offering a no-compromise solution for bus operators with its model-specific choice of battery capacities.

With abundant experience, Matthews joins Mellor after a highly successful sales role with Alexander Dennis Ltd. which saw him deliver impressive year-on-year growth over the last decade. Key among his attributes is Matthews’ intimate knowledge of the bus fleet sector and its inherent customer requirements. His impressive recent CV also includes a previous General Sales Manager role with ADL and a senior Parts Directorship with Optare.

The appointment comes at a landmark moment in the recent history of the Mellor brand as it looks to increase customer choice and develop a new model to the benefit of operators and customers alike.

“I’m extremely excited to be taking on this new challenge,” said Richard Matthews, “Sigma represents a refreshing new take on how bus operators deliver eMobility solutions for their communities. Sigma is designed and built as a dedicated EV – from the ground up – which means efficiencies, such as lightweight construction and the integration of best-in-class components from leading manufacturers, are built in.

Sigma is going to be a game changer,” he said, “and I’m very much looking forward to introducing the successful Mellor ethos that promotes lightweight, size and cost-appropriate buses as a value-added proposition on our journey to zero-carbon with new and existing customers.”

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